Sharon Grace
Badia.

Social Media Strategist & Content Creator | AI-Driven Content & Growth for Brands | 60+ Million Views Generated | Digital Marketing

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M+

views

Single account · Instagram, 6 months

100

K+

likes

Single account · TikTok, 5 months

0 → 50

K+

followers

Single account · Full growth

0 → 6

followers

Single Meta account, 2 weeks

Featured Case Study

5.7 million views on a single reel

A single reel. A saturated niche.
No ad budget. On Instagram.

4M+ accounts reached · 28s avg watch time · 60K+ saves · $0 ad spendThis single reel outperformed 98% of content in a saturated niche, driven entirely by data, not budget.Performance breakdown:+ 49% of views came from the Feed (algorithmic discovery)+ 41% from the Reels tab (browse-based reach)+ 28 second average watch time, critical for algorithm signals+ 1310 follows from this one reel+66.574 saves+ 3.018 reposts+4522 profile visitsThe strategy? Data-informed publishing cadence; audience analysis; creative execution backed by performance analysis.

Project 1: Jenny Yi - Interior Designer from Texas, USA

Views with me

19 minutes long video
20 minutes long video
37 minutes long video

Views before working with me

short form before working with me
short form before working with me

Results of my work with Jenny

Produced long-form video content for Jenny Yi, an American interior designer based in Austin, Texas (USA), mainly across Facebook. Created engaging, narrative-driven videos that showcased her design projects and expertise on airbnb interior design. One 19-minute video reached 14K+ organic views, proving that well-crafted long-form content can thrive even without paid promotion. I edited the videos.

Project 2: Kraken Film Festival: Event

I grew this account entirely from 0 followers. The account grew 62K followers in 6 months.

Instagram results

For this post:
+ 3.7 Million views
+ 64,742 likes
+ 10,986 saves
+ 1,633 follows from this post
+ 4584 sends

2M+ views + 247K likes
1.8M+ views + 47.9k likes

Amazing feedback

TikTok

Evolve Media - web agency from California (USA)

I worked for Evolve Media to create in-house corporate videos, to be shown with their partners and/or at corporate events. Evolve Media is a Web Design agency based in California, USA.
The agency collaborates with multiple brands

Social media work with 'Piece of Mind', Glasgow (UK) based therapist and psychiatrist - TikTok

Youtube work with Nancy Li, Boston (Massachusets) based project manager featured in Forbes

My education.

2026 - MASTER IN DIGITAL MARKETING, COMUNICATION AND SOCIAL MEDIA MARKETING | UNINFORM GROUP (May - September 2026)2026 - Google Analytics Certificate2026 - Google Social Media Marketing Certificate2023 - Google Ux/Ui Design Course2023 - UX BOX Academy - UX Design Course2019 - (BA) Rome University of Fine Arts (RUFA)2015 - Graphic Design High School Diploma

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my · process

From strategy to results

Step 01

Research & Analysis

Competitor analysis, data deep-dives, trend research, and follower insights to understand the landscape.

Step 02

Brand Voice & Strategy

Establish a strong, consistent brand voice that resonates — essential for building trust and recognition on social media.

Step 03

Content Creation

Video editing, post design, and copywriting — crafting platform-optimized content that captures attention.

Step 04

Schedule & Optimize

Strategic scheduling, performance tracking, and continuous refinement for maximum reach and engagement.

Step 05

Test & Improve

Constant testing to understand how your audience reacts. Obsessive improvement driven by real data and follower behavior.

Work Examples

Tone of Voice Spectrum for the Kraken Film Festival

Before I write a single caption for a brand, I define how it should sound, and why.This is an excerpt from a full Brand Voice & Style Guide I created for Kraken International Film Festival, an independent film competition based in Milan.I worked directly to translate the existing online presence, website copy, and audience into a documented voice for social media: the personality, tone spectrum, and what makes the brand distinct from other festivals.This is only one part of the deeper strategic work I do before any content goes live; the full guide continues with voice guardrails, vocabulary, and more.

Spectrum	Where we sit	Example
Formal ↔ Casual	Mostly casual — festival copy reads like a friendly invite, not an institutional announcement	"Submit your film today!" rather than "Submissions are now open for consideration."
Serious ↔ Playful	Playful by default, with the kraken/ocean motif woven throughout rather than saved for the logo alone	"🐙 Diving deep in movies so you don't have to" instead of "Discover exceptional independent cinema."
Reserved ↔ Enthusiastic	Enthusiastic and encouraging, especially toward first-time or self-funded filmmakers	"We get how it's a hustle to fund your movie or put in the hours for that killer script" — acknowledging the grind, not just celebrating the win
Corporate ↔ Irreverent	Leans irreverent in social/community copy, more polished and credential-focused in award/press copy (e.g., IMDb listings, press releases)	Social: "Diving deep in movies 🐙" — Press/awards: "certification made by industry professionals"

Positioning map for the Kraken Film Festival

Content Strategy Canvas for the Kraken Film Festival

A 9-section strategic framework designed to build brand authority and drive international submissions.I developed a comprehensive 9-section Content Strategy Canvas designed to bridge the gap between B2B and B2C communication. By splitting the editorial approach, I crafted high-value analytical content to build industry authority and integrated targeted conversion funnels to prompt filmmakers to submit their work.Below is the strategic framework I designed, customized for the festival's digital ecosystem (Note: The first canvas framework is presented in Italian as per the original project execution), the second is in english.

Brand Strategy sheet for the Kraken Film Festival

Meta Ads Video Editing for an Atlanta (Georgia, USA) based hair brand.

Hired by a Canadian agency, I created a series of ~10 Meta ad campaigns for Atlanta-based hair care brand TikiEffect, targeting hair breakage solutions for women.I handled the entire production process: from competitor research and footage sourcing to video editing. The videos were deliberately delivered without background audio to allow dynamic A/B testing with Meta's music library.The campaign effectively drove direct product sales on Facebook and Instagram for their product: the Rosemary Hair Growth Oil.